Brand Integration of TRP Coatings Under SOPREMA Name Affects Market Visibility and Product Access
SOPREMA U.S. has completed the transition of the Tropical Roofing Products (TRP) coatings and roof maintenance line into the SOPREMA brand, an update that consolidates product labeling and support under one national name.
According to the company, the change means customers will begin to see SOPREMA-branded packaging on products previously marketed under the TRP name, while the formulations and product performance attributes continue under the Unified brand.
The integration effort includes updated marketing materials and digital tools designed to help users locate documentation and technical information. SOPREMA reports the “Sop’Direct” mobile app now provides language translation and quick access to product data.
For manufacturers, contractors, and facility managers that specify or install roof coatings and maintenance materials, the brand consolidation may simplify ordering and specification consistency. The company noted that sales and technical support structures remain in place throughout the transition.
According to SOPREMA, the move to a unified brand identity is intended to streamline product selection and documentation access across the portfolio, although users should verify product codes and labeling during the rollout period to ensure continuity in project specifications.
Learn more about the company at https://www.soprema.us/