Sealants Companies DAP & Tremco Parent Company Expanding With UK Based Acquisition
RPM International Inc., parent company to Rust-Oleum, DAP, Tremco, and others, has agreed to acquire the Star Brands Group, the UK-based parent company of The Pink Stuff, for its Rust-Oleum subsidiary. Star Brands will become part of RPM’s Consumer Group. The transaction will bolster Rust-Oleum’s expanding cleaners business with a fast-growing and disruptive brand known for the high performance of its products and innovative marketing.
RPM reports that The Pink Stuff is a globally recognized leader in household cleaning products best known for its iconic cleaning paste, vibrant branding and signature scent. The addition of Star Brands Group represents a strategic enhancement to Rust-Oleum’s cleaners business, which has grown through acquisitions over the past 17 years including the Krud Kutter, Mean Green, Whink and Concrobium brands. The business has also grown organically through innovations such as Mean Green’s Refillable Ultra Powered Concentrate, which was named a 2025 Better Homes & Gardens Clean House Awards Winner. This acquisition expands and strengthens RPM’s position in channels including e-commerce, grocery and drug stores.
“This acquisition aligns with Rust-Oleum’s vision to drive growth through leading consumer brands known for providing effective solutions in attractive end markets,” stated Frank C. Sullivan, RPM chairman and CEO. “The Pink Stuff will strengthen our presence and scale in multiple sales channels, and, thanks to improvements we have made through our MAP 2025 program, we are well-positioned to support the brand’s growth globally. Additionally, we intend to leverage our Consumer Group’s expertise in category management and innovation to accelerate future growth. I would like to welcome Star Brands and its talented team to RPM.”
Source: RPM International, Inc.